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CALSCALE:GREGORIAN
X-WR-CALNAME:Selling (False) Hope: A Critique of Direct-to-Consumer Pharmac
 eutical Advertising
X-WR-TIMEZONE:Eastern Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260713T215713Z
UID:tag:localist.com\,2008:EventInstance_50578811032642
DTSTART:20251016T163000Z
DTEND:20251016T175000Z
DESCRIPTION:Watch the webinar.\n\nDirect-to-consumer pharmaceutical adverti
 sing (DTC-PA) is designed to showcase new drugs in the most appealing ligh
 t—often by portraying healthy\, happy individuals as the outcome of trea
 tment. While these ads are meant to promote products for serious health co
 nditions\, they can also shape patient expectations and influence provider
  decisions.\n\nThis talk will explore how such advertising fosters false h
 ope. Despite regulatory measures requiring risk disclosures and qualifying
  statements\, research suggests that patients often focus on the desired o
 utcome—improved health and well-being—while overlooking contraindicati
 ons and side effects. The imagery of restored health can be more powerful 
 than the fine print.\n\nArguing that false hope is not only misleading but
  harmful to individuals and society\, the presentation will make the case 
 that direct-to-consumer pharmaceutical advertising should be banned.\n\nCh
 ristopher Bobier \, PhD\, MHHSA\, is an associate professor of foundationa
 l sciences at Central Michigan University College of Medicine in Mt. Pleas
 ant\, Michigan. An ethicist and health policy expert by training\, he earn
 ed his MA and PhD from the University of California\, Irvine\, and his MHH
 SA from Saint Mary’s University of Minnesota. His research interests inc
 lude (i) the ethics of solid organ xenotransplantation\, (ii) the ethics o
 f dual-use research of concern\, and (iii) the nature and significance of 
 false hope in medicine.
GEO:42.336756;-71.101263
LOCATION:Boston Campus\, White 301
SUMMARY:Selling (False) Hope: A Critique of Direct-to-Consumer Pharmaceutic
 al Advertising
URL;VALUE=URI:https://events.mcphs.edu/event/critiquing-pharmaceutical-adve
 rtising
CATEGORIES:Lecture
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